The Relationship Quality Effect on Customer Loyalty
نویسندگان
چکیده
منابع مشابه
The Impact of Relationship Quality on Customer Loyalty
The purpose of this study is to provide a casual model to explain the effect of relationship quality on customer loyalty via mediating effect which night provided by customer satisfaction. The proposed casual model of three variables is developed. Structure equation modelling is conducted to explore customer group homogeneously and examine the mediating effect. The results indicate that relatio...
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ژورنال
عنوان ژورنال: Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León
سال: 2010
ISSN: 2340-4272,1699-9495
DOI: 10.18002/pec.v0i10.637